SEO Trends You Need to Know in 2021

To rank higher or just retain your rankings, you must continue to adjust your SEO approach in accordance with Google’s algorithm as it evolves. To help you determine which tools to use and which approaches to pursue, here’s an overview of the most essential SEO and Google trends for 2021.

1. The Core Web Vitals of Google as a Ranking Factor

In May 2020, Google launched three new user experience metrics called Core Web Vitals: loading, interaction, and visual stability. All three SEO metrics are essentially concerned with one thing: page speed: how quickly a website loads, becomes interactive and remains stable while doing so. Choose the top SEO Company in California if you don’t know how to do it.

2. BERT (Google’s intent matching tool) looks for matches between intents.

Google’s BERT algorithm (Bidirectional Encoder Representations from Transformers) uses machine learning (ML) and natural language processing (NLP) to better understand searches and what people are looking for. It works in more than 70 languages and for almost all Google English searches.

As a result of Google’s BERT update, the Google search engine bots have become much more “conversational,” and Google’s algorithm can now interpret the searcher’s intent. Google has finally figured out how the human brain works.

3. Keyword research will become more important.

More than half of all searches are zero-click searches. More than half of all Google searches (about 175 billion each month) end with no click. Users may obtain the answers they need without having to click a result—or even complete typing out a query—because the SERP gives such rich results—Google business listings with menus and contact information, Featured Snippets with answers, similar queries with accordion responses, and more.

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4. Voice search

Voice search is used by 27 percent of the world’s population on their mobile phones, according to Google. Furthermore, according to ComScore, voice search technology will be used by more than half of smartphone users by 2020.

The truth is, the vast majority of voice search queries are long-tail and highly specific. Users who utilize voice search are looking for specific answers to their questions. And because these users are in the consideration stage of the funnel, they are more likely to convert than the rest.

5. Make video marketing a part of your marketing strategy.

YouTube is the second most popular search engine behind Google, with over 1 billion subscribers. So, even if you don’t enjoy watching videos, now is the time to begin.

But how can you optimize that video content for search engines? Begin by updating your video channel’s name and description. Though it shouldn’t be filled with keywords, the description should provide a clear image of what your channel is about.

Keywords, on the other hand, are critical. If you’re optimizing your films for YouTube, for example, you can use YouTube’s autocomplete tool. Start typing the theme of your film in the search window, and a selection of ideas will emerge.

6. Influencers in SEO

Influencers are people with millions of followers who may become your clients if you can get your business in front of them.

These influencers gain the trust of your target audience over time, and if they come forward to promote your business, the ROI can be substantial. As a result, 89 percent of marketers believe that influencer marketing provides a comparable or better return on investment than other marketing tactics.

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